News
Ford Launches "Born In A Ford" " Real Stories from the Unexpected Delivery Room
1+ week, 4+ day ago (233+ words) The delivery room no one expects? The back of an ambulance. For thousands of families each year, that's exactly where life begins. With its new campaign, "Born In A Ford," launching on Mother's Day, Ford celebrates the mothers and first…...
Porsche Celebrates 75 Years of Motorsport Heritage in Latest Campaign from Lola USA
1+ week, 5+ day ago (227+ words) Porsche has unveiled a new motorsports film marking 75 years of motorsport heritage, created in partnership with its recently appointed agency of record, Lola USA." The launch of "75 Years of Racing History" marks a defining first chapter for Porsche and Lola…...
Ford launches "Ready Set Ford" in Europe with new integrated campaigns from Wieden+Kennedy London
2+ week, 2+ day ago (199+ words) LONDON, UK, 14 MAY 2026: Ford is rewriting the traditional automotive playbook, relaunching its European brand in 19 territories, to cut through a crowded, clich-heavy category by returning to something simpler: action. The global platform Ready Set Ford reframes the brand not just…...
Honda Australia Appoints Wired Co as New Social and Content Agency
3+ week, 3+ day ago (230+ words) The appointment comes at a pivotal moment for the brand, as Honda Australia gears up for major new launches and a cultural repositioning of the brand." "Whata dream team and remit to be part of as we bring Honda back…...
Sir Mo Farah CBE Goes The Distance with Chery UK in New Super Hybrid Campaign
3+ week, 5+ day ago (399+ words) London, 1 May 2026: Global marketing agency TEAM LEWIS has devised a new campaign for CHERY UK, partnering one of the UK's fastest growing car brands with Sir Mo Farah CBE " one of the world's most celebrated athletes. Sir Mo Farah CBE…...
BYD Uses AI to Visualize a Future Driven by Combustion Engines
1+ mon, 1+ week ago (358+ words) Roastbrief US S'o Paulo, April 22, 2026 " On the same day the world marks Earth Day with initiatives focused on environmental protection, BYD Brazil is launching a new campaign that invites audiences to reimagine the future"this time, without combustion-engine vehicles. Created…...
Hyundai Motor Unveils "Next Starts Now" Campaign, Set to Showcase Robotics at FIFA World Cup 2026
1+ mon, 3+ week ago (335+ words) SEOUL/NEW YORK, April 6, 2026 " Hyundai Motor Company today highlighted its partnership with FIFA, alongside the unveiling of its new global campaign, "Next Starts Now," at the 2026 New York International Auto Show, ahead of the FIFA World Cup 2026. Shaping the Future…...
Laufey x Lexus Present: Blue In Green Edition RZ
1+ mon, 4+ week ago (394+ words) Los Angeles, CA(March 31, 2026)" Marking 100 years of music legend Miles Davis, Lexus and award-winning artist Laufey have unveiled the Blue In Green Edition RZ, a one-of-one custom electric vehicle inspired by Laufey's reimagined interpretation of Davis'iconic composition "Blue In Green…...
carsales Fuels the Next Wave of Automotive Storytelling with Three New Original Series
2+ mon, 15+ hour ago (336+ words) carsales has stepped into a new era of longform storytelling with its original series lineup on You Tube " a fresh editorial move designed to reach and inspire a broader audience. First launched earlier this month with Fuel For Thought and…...
Kia Asks "What Turbos You?" in Bold New K4 Creative Campaign
2+ mon, 1+ week ago (303+ words) Roastbrief US Kia America is turning up the heat in the compact segment with the launch of its latest campaign for the all-new and K4 hatchback, two vehicles designed for drivers ready to break from convention and arrive in their own…...